October 12, 2011 § 2 Comments
This week’s topic if that of convergence culture. As the technological abilities of the world continues to advance, new means of spreading information arises. According to Jenkins, his convergence is not a movement into a single media form, but “a paradigm movement of media being shared across multiple mediums.”
Jenkin references George Lucas’ Star Wars in one of his chapters. Convergence culture can be applied to the success of the Star Wars films. If the films ability to be shared stopped at film, then I believe that the film would never had gotten to where it is now. Star War’s ability to be shared across multiple mediums (VHS, DVD, Blue-Ray, etc…) is a key reason why it survives as favorite of American society today.
I think that applies to most viral videos today. Technology today allows audience to move from an interactive community (users using media in its intentional form) to a participatory community (users take the media and transform it). Users having the ability to take, hack, and upload their own versions of funny videos increase the longevity of a particular object on the web.
It would be interesting to apply the idea of convergence to the music industry today. Over the past decade there has been a huge shift of who is distributing the content. Record labels used to be in control. Any successful artist would have to go through this key middle man to reach the audience. However, today with the existence of programs like Spotify and back door networks like PirateBay – users are now the ones charged with sharing data and information.